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Look, I’m going to be brutally honest with you. If you’re still running your business as if it were 2015, you’re in trouble. Big trouble. I was having coffee with my neighbour last week—a guy who runs a small plumbing business. He was complaining about how slow things have been. “Nobody calls anymore,” he said. “I don’t get it. I’ve been in business for 15 years!” So I asked him the obvious question: “Where are you online?” He looked at me like I’d asked him to solve quantum physics. “Online? I’m a plumber, not a tech guy.” Here’s the thing—his customers ARE online. They’re searching for plumbers on Google at 2 AM when their pipes burst. They’re asking for recommendations in Facebook groups. They’re checking reviews before they call anyone. And while he’s waiting for the phone to ring, his competitors are getting those customers. This Isn’t About Being “Tech-Savvy” Anymore I get it. You didn’t start your business to become a digital marketing expert. You started it because you’re good at what you do—whether that’s fixing cars, baking cakes, or providing accounting services. But here’s the reality: your customers have changed how they find and choose businesses. And if you haven’t changed with them, you’re invisible. Think about your behaviour. When was the last time you picked a restaurant without checking Google reviews? When did you last hire a service without looking at their website first? Exactly. Your customers are doing the same thing when they’re looking for businesses like yours. The Numbers Don’t Lie (And They’re Not Pretty for Offline-Only Businesses) More than half of all consumers—56% to be exact—won’t even consider a business that doesn’t have a website. That’s not “tech-savvy millennials.” That’s everyone. Your 65-year-old customers are Googling you, too. But here’s what blew my mind: companies that have embraced digital marketing are seeing returns of $36 for every dollar they spend on email marketing alone. That’s better than almost any investment you can make. One of our clients at Tekarth Technologies started with zero online presence. Zero. Within six months of implementing a proper digital strategy, their revenue increased by 180%. They didn’t change what they sold or how they delivered it. They just met their customers where they already were. Why Digital Marketing Works (When You Do It Right) You Stop Guessing and Start Knowing Traditional marketing is like throwing darts in the dark. You put an ad in the newspaper, run a radio spot, maybe put up a billboard, and then… You hope for the best. Digital marketing tells you exactly what’s working. Did 500 people visit your website yesterday? Great. Did only 5 of them call you? Now we know where to improve. I had a client who was convinced his customers weren’t on social media. “My customers are all 50-plus business owners,” he insisted. We set up his Google Analytics and discovered that 40% of his website visitors were finding him through Facebook. He was shocked. You Can Talk to People Who Want What You’re Selling This is the beautiful thing about digital marketing—you’re not interrupting people who don’t care. You’re reaching people who are actively looking for your services. When someone Googles “emergency plumber near me,” they WANT to find you. When someone joins a Facebook group about home renovation, they WANT to hear about your contracting business. Compare that to a billboard that shows your ad to thousands of people, 99% of whom don’t need your service right now. It Doesn’t Have to Cost a Fortune Here’s what most business owners get wrong—they think digital marketing requires a massive budget. Not true. I know a local bakery that spends just ₹5,000 a month on Facebook ads. That’s less than they were spending on newspaper ads that nobody was reading. Their online orders now make up 60% of their business. You don’t need a corporate marketing budget. You just need to be smart about where you spend your money. What’s Working Right Now in 2025 Let me tell you what I’m seeing work for real businesses—not what some marketing guru is selling in an online course. Google is Still King People Google everything. “Best restaurant near me.” “Laptop repair Delhi.” “Wedding photographer prices.” If you’re not showing up in those searches, you don’t exist. But here’s what’s changed—Google is getting smarter about local searches. When someone searches for a service, Google looks at their location, the time of day, and even their search history to show them the most relevant results. We helped a local gym owner optimise his Google Business Profile. Within a month, calls increased by 200%. All we did was make sure his information was complete, encouraged happy customers to leave reviews, and posted regular updates. People Trust Other People, Not Ads Reviews have become everything. I mean EVERYTHING. When did you last buy something online without reading the reviews first? Your customers are checking Google reviews, Facebook recommendations, and even asking for opinions in WhatsApp groups. Social proof isn’t just important—it’s make-or-break for most businesses. Video is Eating Everything I used to hate being on camera. Hated it. But you know what? Video works. People want to see the face behind the business. They want to feel like they know you before they spend money with you. One of our clients, a financial advisor, was terrified of making videos. We convinced him to create simple 2-minute videos answering common questions his clients ask. His consultation requests tripled. You don’t need Hollywood production values. People connect with authenticity, not perfection. WhatsApp Business is Huge This one surprised me. WhatsApp Business has become incredibly powerful for customer communication. Customers love it because it’s instant and personal. Business owners love it because it’s direct and efficient. A restaurant client started taking reservations through WhatsApp. Their booking rate increased by 150% because people found it easier than calling. Building Your Digital Presence the Smart Way Start with a Website That Helps Your Business Your website isn’t a digital business
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