| tekarth.com

Why Your Business Needs a Digital Marketing Strategy in 2025

Look, I’m going to be brutally honest with you. If you’re still running your business as if it were 2015, you’re in trouble. Big trouble. I was having coffee with my neighbour last week—a guy who runs a small plumbing business. He was complaining about how slow things have been. “Nobody calls anymore,” he said. “I don’t get it. I’ve been in business for 15 years!” So I asked him the obvious question: “Where are you online?” He looked at me like I’d asked him to solve quantum physics. “Online? I’m a plumber, not a tech guy.” Here’s the thing—his customers ARE online. They’re searching for plumbers on Google at 2 AM when their pipes burst. They’re asking for recommendations in Facebook groups. They’re checking reviews before they call anyone. And while he’s waiting for the phone to ring, his competitors are getting those customers. This Isn’t About Being “Tech-Savvy” Anymore I get it. You didn’t start your business to become a digital marketing expert. You started it because you’re good at what you do—whether that’s fixing cars, baking cakes, or providing accounting services. But here’s the reality: your customers have changed how they find and choose businesses. And if you haven’t changed with them, you’re invisible. Think about your behaviour. When was the last time you picked a restaurant without checking Google reviews? When did you last hire a service without looking at their website first? Exactly. Your customers are doing the same thing when they’re looking for businesses like yours. The Numbers Don’t Lie (And They’re Not Pretty for Offline-Only Businesses) More than half of all consumers—56% to be exact—won’t even consider a business that doesn’t have a website. That’s not “tech-savvy millennials.” That’s everyone. Your 65-year-old customers are Googling you, too. But here’s what blew my mind: companies that have embraced digital marketing are seeing returns of $36 for every dollar they spend on email marketing alone. That’s better than almost any investment you can make. One of our clients at Tekarth Technologies started with zero online presence. Zero. Within six months of implementing a proper digital strategy, their revenue increased by 180%. They didn’t change what they sold or how they delivered it. They just met their customers where they already were. Why Digital Marketing Works (When You Do It Right) You Stop Guessing and Start Knowing Traditional marketing is like throwing darts in the dark. You put an ad in the newspaper, run a radio spot, maybe put up a billboard, and then… You hope for the best. Digital marketing tells you exactly what’s working. Did 500 people visit your website yesterday? Great. Did only 5 of them call you? Now we know where to improve. I had a client who was convinced his customers weren’t on social media. “My customers are all 50-plus business owners,” he insisted. We set up his Google Analytics and discovered that 40% of his website visitors were finding him through Facebook. He was shocked. You Can Talk to People Who Want What You’re Selling This is the beautiful thing about digital marketing—you’re not interrupting people who don’t care. You’re reaching people who are actively looking for your services. When someone Googles “emergency plumber near me,” they WANT to find you. When someone joins a Facebook group about home renovation, they WANT to hear about your contracting business. Compare that to a billboard that shows your ad to thousands of people, 99% of whom don’t need your service right now. It Doesn’t Have to Cost a Fortune Here’s what most business owners get wrong—they think digital marketing requires a massive budget. Not true. I know a local bakery that spends just ₹5,000 a month on Facebook ads. That’s less than they were spending on newspaper ads that nobody was reading. Their online orders now make up 60% of their business. You don’t need a corporate marketing budget. You just need to be smart about where you spend your money. What’s Working Right Now in 2025 Let me tell you what I’m seeing work for real businesses—not what some marketing guru is selling in an online course. Google is Still King People Google everything. “Best restaurant near me.” “Laptop repair Delhi.” “Wedding photographer prices.” If you’re not showing up in those searches, you don’t exist. But here’s what’s changed—Google is getting smarter about local searches. When someone searches for a service, Google looks at their location, the time of day, and even their search history to show them the most relevant results. We helped a local gym owner optimise his Google Business Profile. Within a month, calls increased by 200%. All we did was make sure his information was complete, encouraged happy customers to leave reviews, and posted regular updates. People Trust Other People, Not Ads Reviews have become everything. I mean EVERYTHING. When did you last buy something online without reading the reviews first? Your customers are checking Google reviews, Facebook recommendations, and even asking for opinions in WhatsApp groups. Social proof isn’t just important—it’s make-or-break for most businesses. Video is Eating Everything I used to hate being on camera. Hated it. But you know what? Video works. People want to see the face behind the business. They want to feel like they know you before they spend money with you. One of our clients, a financial advisor, was terrified of making videos. We convinced him to create simple 2-minute videos answering common questions his clients ask. His consultation requests tripled. You don’t need Hollywood production values. People connect with authenticity, not perfection. WhatsApp Business is Huge This one surprised me. WhatsApp Business has become incredibly powerful for customer communication. Customers love it because it’s instant and personal. Business owners love it because it’s direct and efficient. A restaurant client started taking reservations through WhatsApp. Their booking rate increased by 150% because people found it easier than calling. Building Your Digital Presence the Smart Way Start with a Website That Helps Your Business Your website isn’t a digital business

Learn More

5 Ways a Website Can Transform Your Small Business

Did you know that 72% of small business owners wish they’d built their website sooner? I was one of them. I spent three years thinking my handmade jewelry business was too “artisanal” for a digital presence. Then I built a simple website and doubled my sales in four months. For small businesses fighting to stand out, a professional website isn’t just a digital business card—it’s your hardest-working employee. The right website design for small business needs can transform your entire operation, from how customers find you to how they talk about you afterward. You might be thinking, “My Facebook page works fine.” But what happens when a potential customer searches for exactly what you offer at 11 PM on a Tuesday? 5 Ways Data Analytics And Digital Marketing Can Transform Your Small Business Leverage Real-Time Customer Insights Small businesses used to operate in the dark. You’d put up flyers, run a local ad, maybe get a spot on the radio—then pray it worked. No more guessing games. Today’s digital tools give you a front-row seat to exactly how customers interact with your business online. Want to know which products people are eyeing the most? There’s data for that. Curious which social post drove the most traffic to your site? Tracked and measured. The gold mine here isn’t just having numbers—it’s understanding what those numbers mean for your bottom line. When you see that 70% of visitors bail on your checkout page, that’s not just a statistic—that’s a flashing red sign pointing to exactly where you’re losing money. Personalized Marketing That Actually Works Remember those generic “Dear Valued Customer” emails? They’re the business equivalent of a lukewarm handshake. Data analytics lets you segment your audience with surgical precision. The soccer mom in Chicago gets a completely different message than the college student in Miami. And guess what? Both feel like you’re speaking directly to them. A small coffee shop I know started sending personalized offers based on customers’ previous orders. Their email open rates jumped from a sad 15% to an impressive 42% overnight. That’s not incremental improvement—that’s transformation. Cost-Effective Customer Acquisition The beauty of digital marketing is that you can start small and scale what works. Traditional advertising was like throwing money into the wind—some of it landed where you wanted, most didn’t. Digital marketing with proper analytics is more like using a smart missile: Traditional Marketing Data-Driven Digital Marketing $2,000 on a newspaper ad (reach unknown) $500 on targeted Facebook ads (reach: 10,000 relevant prospects) Weeks to measure results Real-time performance tracking One-size-fits-all message Tailored messaging by demographic Building Community Through Social Engagement Social media isn’t just for posting cute pictures of your office dog (though that helps). When properly analyzed, your social channels become powerful community-building tools. Smart businesses track which content sparks conversations, drives shares, and creates loyal followers. They know exactly which topics resonate with their audience, allowing them to build genuine connections instead of just broadcasting messages. Predictive Analysis for Future Growth The most powerful thing about data isn’t looking backward—it’s looking forward. Modern analytics tools can predict trends before they happen. They can tell you when demand for certain products might spike, or when customers typically go quiet. This isn’t crystal ball territory—it’s mathematical modeling that gives small businesses the same predictive power that was once only available to corporate giants with massive research budgets. What’s Digital Marketing? Digital marketing isn’t just a fancy buzzword—it’s the backbone of modern business growth. Think of it as your 24/7 salesperson, brand ambassador, and customer service rep all rolled into one. The Digital Marketing Ecosystem When you strip away the jargon, digital marketing is simply promoting your business online. But it’s so much more powerful than traditional marketing because it’s: Where Your Website Fits In Your website is the hub of your digital marketing universe. Everything else—social media, email campaigns, online ads—should drive traffic back to your site. Without a solid website, you’re basically inviting people to a store with empty shelves and no cashier. Not a great look. Beyond Just Having a Website Digital marketing isn’t just “build it and they will come.” It’s an ongoing process that includes: The beauty of digital marketing for small businesses? You don’t need massive budgets or a marketing team. Start small, focus on one or two channels, and grow from there. Digital marketing isn’t optional anymore—it’s as essential as having a phone number. What is Data Analytics? What is Data Analytics? Data analytics is like having a secret superpower for your business. It’s the process of examining raw data to find patterns, draw conclusions, and make smarter decisions. Instead of relying on gut feelings or what worked in the past, you’re using actual evidence to guide your next move. Think about it like this – you’ve got mountains of information coming in from your website, social media, sales, and customer interactions. Without analytics, it’s just noise. With it? Pure gold. A. Descriptive Descriptive analytics answers the question “What happened?” It’s like looking in your rearview mirror to understand the past. When you check how many visitors your website had last month or which products sold best during a holiday sale – that’s descriptive analytics at work. It gives you the facts about what already occurred, no interpretation needed. Most businesses start here because it’s straightforward and gives you a foundation for everything else. B. Prescriptive Prescriptive analytics takes things to another level by telling you “What should I do about it?” This is where the magic happens. It doesn’t just identify problems – it recommends solutions. For example, if your data shows customers abandoning shopping carts, prescriptive analytics might suggest offering free shipping above a certain purchase amount or simplifying your checkout process. The beauty of prescriptive analytics is that it helps you take immediate, specific action rather than just understanding a problem exists. C. Diagnostic Diagnostic analytics digs into “Why did it happen?” When your website traffic suddenly drops or sales spike unexpectedly, diagnostic analytics helps you

Learn More

Building Your Digital Storefront: A Complete Guide to eCommerce Website Development in Delhi

Introduction Thinking about transitioning your business to the online realm? You are not alone. As the digital marketplace continues to grow at a swift pace, an increasing number of brands are allocating resources towards the development of e-commerce websites to connect directly with their customers. Regardless of whether your emphasis is on fashion, electronics, or groceries, a thoughtfully designed online store can significantly boost your sales. Especially if you are based in Delhi, the opportunities are boundless! What is e-Commerce Website Development? In simple terms, it refers to the process of establishing an online store where customers can explore products, add items to their shopping cart, and complete payments—all from the comfort of their own devices. Nevertheless, beneath that smooth experience is a considerable amount of planning, coding, designing, and testing. Why Every Business Requires an eCommerce Website To be frank, modern customers anticipate convenience. If you are not present online, you run the risk of becoming unnoticed by a large segment of potential customers. An eCommerce website offers you: Improved data tracking for marketing purposes Key Features of a Successful eCommerce Website A successful eCommerce site is not only visually attractive—it also performs well. Here are the essential elements: Custom vs Template-Based eCommerce Websites Template solutions facilitate rapid launches, whereas custom-built websites provide: Choose options according to your budget, timeline, and long-term goals. Steps Involved in the Development of an eCommerce Website Choosing the Right Platform: Shopify, WooCommerce, Magento, and Others —if it appears chaotic, customers are likely to depart. Steps Involved in the Development of an eCommerce Website Choosing the Right Platform: Shopify, WooCommerce, Magento, and Others —If it appears chaotic, customers are likely to depart. Payment Gateway Integration – Essential Information To process payments, you must integrate with: It is important to provide multiple options for user convenience and prompt settlement. Security Features Every eCommerce Website Should Have Security fosters trust. Key features encompass: Your website handles personal data—do not overlook the significance of security. SEO Approaches for eCommerce Websites In the absence of SEO, your store is akin to a shop situated in a desert. Strategies to adopt include: Factors Contributing to the Growth of eCommerce Website Development in Delhi Delhi is recognised as the startup capital of India. The demand for online enterprises is escalating here. You will find: Essential Characteristics of a Reliable eCommerce Development Company Before choosing a company, confirm: About Tekarth – Specialists in eCommerce Development Tekarth is a development company located in Delhi, focusing on customised and scalable eCommerce solutions. Their emphasis includes: Launching the website is just the start. Regular updates, bug fixes, performance evaluations, and feature enhancements are crucial. Conclusion Creating a robust e-commerce website can significantly distinguish your brand. Each choice is crucial—from selecting the optimal method for site development to collaborating with skilled professionals such as Tekarth. If you are located in Delhi and aim to enhance your online business, start with a comprehensive strategy, engage with the appropriate experts, and concentrate on building a site that not only appears appealing but also effectively generates sales.

Learn More